September 10, 2010

The next big technology. The new excitement of reading.

    I don't know if you've noticed, but young readers today seem to face more electronic distractions than ever.
    Originally it was year after year of TV reruns. Then more recently it became hour after hour after hour of the endless bam, splat, and zonk of video games.
    And whatever time is left is now devoted to peer conversations on Facebook.
    But the power of strong, active literacy remains the most important human skill for the 21st century. It is the neurotech core at the foundation of all personal control over reasoning and logic, and the critical engine of human scientific and social progress.
    Readers are the next leaders.
    So in the year ahead our KBN objective is to make reading more fun and more satisfying at every level.
    And we hope more and more parents, teachers, librarians, kids, politicians, critics and dogs will all join with us to make it happen.
    It becomes all the more important that we engage young readers today with the full experience of reading, and that means capturing their attention to develop their skills with books – along with teaching and learning concepts – that are bright, original, surprising, fresh and perhaps sometimes challenging, but always exciting.